Farmers are under increasing pressure to be more efficient with the inputs and expenditures into their farms, while at the same time increasing production. The application of technology has occurred in agriculture for centuries. The development of agricultural tools in the 19th century and transition from animal to agricultural powered machinery during the 20th century are but a few examples. With the advent of mobile and internet technologies, such as geographical informational systems, computer systems and software, agricultural operations have been able to better manage the operational performance of the farm.

The adoption of technology in farming applications follows the basic premise that farms of all types operate within highly competitive markets, with a lack of control over the price that the market is willing to pay for their products. With no control over price, and a continual pressure in today’s economic environment to increase performance and decrease costs, farmers are turning to technological advancements to create added value in their supply chain and profit margins. The use of technology enables the farm manager to increase output per unit of input and create additional profit, empowering the business to survive and prosper in an ever competitive marketplace.

Information technology and the development of managerial software applications have enabled agricultural operations to be as efficient as any Wall Street business. With timely and accurate information at hand relating to the farms productivity, inputs, weather conditions and financial records, the business software supports policy making and evaluation on optimal agricultural production and resource management, issues pertaining to risk management and the delivery of effective information and knowledge transfer. Read the rest of this entry »

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Changes in consumer behavior and demand toward meat products, along with dramatic shifts in the productivity and the marketplace pressures placed on the beef farming industry has necessitated a more innovative and cost effective approach to the industry. Competition from the pork industry has created an increasingly competitive marketplace whereby producers of beef have to continually evaluate and improve their operations. Furthermore, external pressures, such as increasing land value and rents, increasing feed costs, along with hydration and environmental issues are exerting ever mounting pressure on beef farmers to become more efficient in their operations.

Productivity with the beef dairying sector has been increasing for the past several decades, with a trend towards increased weight of beef carcasses creating substantial profit gains. Enhancing levels of beef production has also been a major influential factor, with both being able to be achieved through advanced farm management and innovation, including genetics and feeding programs, improved farming principles and practices and the implementation of software technology. The use of advanced farm management software enables the measurement and evaluation of inputs and farming practices, while measuring their effectiveness in terms of productivity, accountability and bottom line profit results. Read the rest of this entry »

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